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THE STANDARD
MONEY & CAREERS
Brand Ythera Beauty product founder Anna Njoroge (center) joined by models display new body sprays that come in 3 scents of frangipani, tuberrose and vanilla orchid.[John Muchucha, Standard]
While residing in the US, Anna Njoroge-Ngaruiya was frustrated by the scarcity of skincare products meant for women of colour.
And when she returned to Kenya after 16 years, the same frustration persisted.
“Finding locally-made beauty products of high quality, affordable and designed with the African consumer’s taste in mind was still a challenge,” she said.
So in 2016, she turned this frustration into a business idea, and Ythera Beauty was born.