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Presidents Barack Obama, George W Bush, Bill Clinton, and Jimmy Carter, and First Ladies Michelle Obama, Laura Bush, Hillary Clinton, and Rosalynn Carter Join the Ad Council and COVID Collaborative s National COVID-19 Vaccine Education Initiative

Presidents Barack Obama, George W Bush, Bill Clinton, and Jimmy Carter, and First Ladies Michelle Obama, Laura Bush, Hillary Clinton, and Rosalynn Carter Join the Ad Council and COVID Collaborative s National COVID-19 Vaccine Education Initiative
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New Ad Campaign Featuring Dr Fauci, Dr Sanjay Gupta Among Others Aims to Allay COVID-19 Vaccine Fears

As the COVID-19 vaccines become available, you might be asking yourself — should I get it? And if I do, will I be able to go about life, without putting my family at risk? Everyone’s got questions. According to a new COVID-19 vaccine education initiative, “It’s Up To You,” the vaccines are safe, effective, and they’re going to save lives. The Ad Council and COVID Collaborative have joined hands to create a public service ad campaign that seeks to educate the public with critical information about vaccination. Creative assets in English and Spanish will appear nationwide over the next few months across broadcast TV, digital, radio and social media. A few of the ads are expected to feature celebrities like Dr. Anthony Fauci and Indian American Dr. Sanjay Gupta, reported The Associated Press.

The Ad Council and COVID Collaborative Reveal It s Up To You Campaigns to Educate Millions of Americans about COVID-19 Vaccines

Share this article Share this article NEW YORK, Feb. 25, 2021 /PRNewswire/ The Ad Council and COVID Collaborative today revealed the platform for their COVID-19 Vaccine Education Initiative, It s Up To You. Representing one of the largest public education efforts in U.S. history, more than 300 major brands, media companies, community-based organizations, faith leaders, medical experts and other trusted messengers are supporting the campaigns designed to reach distinct audiences. These partners include Adobe, Apple, Bishop T. D. Jakes, Black Information Network, Facebook, FOX Entertainment, Google/YouTube, iHeartMedia, John Leguizamo, NAACP, NBCUniversal, Pandora/SiriusXM/SoundCloud, Sanjay Gupta, Telemundo, UnidosUS, ViacomCBS and more.

It s Up to You : Ad campaign to overcome vaccine hesitancy is underway

The first concerted effort urging Americans to get vaccinated will encourage those skeptical of the vaccines to visit a new website for the latest information on their safety and availability.

It s up to you ad campaign encourages hesitant Americans to get coronavirus vaccine

It s up to you ad campaign encourages hesitant Americans to get coronavirus vaccine
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