Packaging Substrate / Materials: Plastic Keto foods are associated with food for special needs. Therefore, the packaging usually contained just a lot of information about the product, which does not cause emotions for the consumer. PG s idea was to develop packaging design that will show that this product suits everyone. Therefore, the packages show a variety of characters: young guys and girls, office workers, parents, etc.
To reflect the consumption situation of the product, images on the cake mixes and hot chocolate packages look more relaxed and homely, while the heroes on the protein packs play a variety of sports. But despite this difference, the whole design is united by the idea that these products are suitable for everything: for sports, travel, work, study or just for relaxation and good mood.
Packaging Substrate / Materials: Glass bottle «Iмбiрыч» is a combination of spicy ginger taste, natural honey sweetness, little lemon sour and strong 56 percent drink. Our team chose the craft design-direction to make additional emphasis on homemade recipes. The label looks like an infographic passport of the drink. We use engraving ingredients illustration and handwritten accents to enhance the craftiness of the product. The main consumer attention paid to the contrasting number «56» – the main USP of the product. Color scheme emphasizes the feeling of warmth that spreads through the body after the very first glass of this strong and natural drink and recalled Grandma s recipe on faded sheets of paper.