Michael: I’m doing well. How are you?
Carl: Fantastic. Yeah. Things are super good.
Michael: Excellent. Well, I wanted to follow up on our last episode where you had kind of thrown this comment out there that I feel like we have to come back to. You had said, as we were kind of ranting on the problems of having overly broad, overly general websites that aren’t specific enough to anybody, to motivate to action, you had made this comment of, “We ask our websites to do too much.”
Carl: Yeah.
Michael: And I’m curious to go a little bit deeper on this, what you meant by that. Obviously, I’ve got a few views of my own around websites and marketing because I kind of live in that world as well. But I am just wondering, where are you going, exactly, with, “We ask our websites to do too much”? What does that mean?