High on viewership, low on ad revenue: Bumpy road for kids broadcasters
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While the kids genre grew and now dominates, at 7.4 per cent of the overall TV viewership, in terms of advertising, it gets three per cent of the total ad volumes.
During the COVID-induced national lockdowns, kids genre witnessed 44 per cent growth in TV viewership compared to the same period last year (2019), according to Broadcast Audience Research Council (BARC) India. Normally, the genre sees growth during the summer and winter vacations, when the broadcasters release new episodes of existing shows, and also launch new intellectual properties (IPs).
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In India – 07:30 PM/19:30 IST
Sony Pictures Networks India will provide the live broadcast of this PSL 2021 match in India.
SonyLIV will bring the live streaming of this match to India.
In South Asia – Various times
Just like in India,
PSL match live in entire South Asia, only excluding Pakistan.
In the United Kingdom (UK) – 02:00 PM/14:00 GMT
Sky Sports (Sky Sports Cricket)
will broadcast this PSL 2021 match live in United Kingdom (UK).
In New Zealand – next day’s (2nd March) 03:00 AM NZDT
Sky Network Television (Sky Sport 2) will bring the live broadcast of this match to New Zealand.
In Australia – next day’s (2nd March) 01:00 AM AEDT
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