The Surprising Amount Of Money Cracker Barrel Makes From Its Gift Shop Bloomberg/Getty Images
By Laine Doss/March 6, 2021 1:27 pm EDT
For many travelers in the United States, Cracker Barrel is a welcome stop for food while on the road.
The restaurant chain was founded in 1969 by Dave Evins, who worked in the family s gasoline business. Evins wanted to open an eatery that would offer a good, hearty meal to people on the go, instead of the fast food restaurants he noticed popping up.
According to the Cracker Barrel website, the restaurant s country store was always an important component of the concept. Evins, who grew up in Tennessee, recalled going to country stores as a child, perusing the penny candies, gifts, and knick-knacks. He thought that people might just want to purchase souvenirs and snacks before hopping back in their cars and continuing their journey.
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Spring Into the Season campaign, featuring a new, homestyle Prime Rib Heat n’ Serve meal and Baskets for Every Occasion gift options to make the most of the Easter holiday and life’s most memorable milestones. Plus, Cracker Barrel’s popular classic Easter Heat n’ Serve meal including spiral-sliced sugar-cured ham will be back in two sizes – Feast and Family Dinner.
“Whether you’re craving a country feast, refreshing your home for Spring, or planning to give one-of-a-kind Easter baskets, Cracker Barrel is here to offer convenient and delicious ways to make new traditions at home or celebrate with us around one of our tables,” said Cracker Barrel Senior Vice President and Chief Marketing Officer Jennifer Tate. “This year, we’re especially excited to offer families our Prime Rib Heat n’ Serve Family Dinner option for the first time, allowing our guests a way to elevate special gatherings at home at a fair price.”