5 Ad Trends to Be Wary of in 2021
TruthInAdvertising.org
Consumers have a lot to watch out for in terms of deceptive advertising trends in 2021. Here are five TINA.org will be keeping an eye on in the new year. (Not included on the list – but definitely something TINA.org will be monitoring – are scams related to the COVID-19 vaccine rollout, the latest in a series of coronavirus-related frauds.)
A boost in podcast advertising spending
If you subscribed to a podcast in 2020, you weren’t alone. More than one-third of Americans ages 12 and over now listen to podcasts on a regular basis, according to research cited in an Ad Age report released in June titled “Podcasters Are the New Influencers.” But consumers aren’t just listening to the podcasts. “Ninety percent of consumers listen to the ads,” the report said, “while 54 percent said they were more likely to consider buying a product they heard advertised on a podcast,” a reflection of the trust many po
Jan. 15, 2021
Kat Grilli started using Flo a popular period- and pregnancy-tracking app a year ago, when she began her IVF journey to get pregnant with her husband, who is transgender. She logged onto the app to track her periods so she would know when to start IVF drugs, she said, adding that she also responded to prompts about her sexual activity, hunger and exercise.
Now nine months into her pregnancy, Grilli, 33, is one of more than a half-dozen women who told The Lily they are permanently deleting the app after the Federal Trade Commission announced on Wednesday that it filed a complaint against Flo, alleging that it shared millions of users’ data about their menstruation, fertility and pregnancies with the analytics and marketing teams of third-party companies including Google and Facebook all the while, promising users their data would be kept private.
The Federal Trade Commission reached a settlement with Flo Health Inc., the developer of a widely used period and fertility-tracking app, over allegations that it improperly shared personal data with Facebook and others, including whether users were ovulating.
100 Million Women Use Period-Tracking App Flo. Why Some Are Deleting It 100 Million Women Use Period-Tracking App Flo. Why Some Are Deleting It Now nine months into her pregnancy, Grilli, 33, is one of more than a half-dozen women who told The Lily they are permanently deleting the app after the Federal Trade Commission announced on Wednesday that it filed a complaint against Flo, alleging that it shared millions of users data.
Updated: January 16, 2021 8:18 am IST
Between 2017 and 2019, the app s privacy policies noted that it would not share users information.
Kat Grilli started using Flo - a popular period- and pregnancy-tracking app - a year ago, when she began her IVF journey to get pregnant with her husband, who is transgender. She logged onto the app to track her periods so she would know when to start IVF drugs, she said, adding that she also responded to prompts about her sexual activity, hunger and exercise.
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