Philmon Lee: A New Old Soul
By Tom Lanham | February 3, 2021 | 4:05pm
Photo by Diwang Valdez
To young La Grange, Ga., native Philmon Lee, the plan seemed foolproof. Disguising the fact that he was an aspiring blue-eyed soul singer, he would cover his financial bases by enrolling in Alabama’s Auburn University and concentrating on nothing but business courses, which upon graduation he would put to clever undercover use by getting an entry-level job at Sony Music in far-off Los Angeles. Then, at the appropriate moment, he would unmask himself with a magician’s presto-change-o flourish. “I was all about getting that Business degree, because my idea, in my 18-year-old mind, was that I was going to fly out to California, walk right up to that Sony building and drop my application off, and I would then get coffee or whatever I had to do,” says the crooner, now a much-wiser 21. “Then, three years down the road, when I was really in there, I was just going down to the A&
Packaging Substrate / Materials: Aluminum cans, glass bottles, fibreboard Lighthouse Brewing Company – founded in 1998 – is one of the original Victoria, BC breweries that started the West Coast craft beer movement. After years of brand fragmentation, Hired Guns Creative was tasked with creating a bold, cohesive identity for this well established brewery in order to drum up interest in their beers and grab the attention of younger customers. Some of these beers have a long history and required new energy while still respecting their heritage. For the refresh of the branding, we drew a new lighthouse icon based on the lighthouse at Race Rocks. The brewery s Race Rocks Ale is one of their oldest and best-known products and we wanted to pay homage to it. Utilizing the stripes on the lighthouse, the new mark visually centres more within its circular frame. New typography featuring spurs on the centres of each letter catches the eye and allows the mark to work at smaller sc