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 E-Mail Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new paper in the Journal of Marketing that examines an unintended customer consequence of lobbying, decreased customer satisfaction, and also explains marketing-focused efforts that can help prevent it. The study, forthcoming in the the Journal of Marketing, is titled Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective and is authored by Gautham Vadakkepatt, Sandeep Arora, Kelly Martin, and Neeru Paharia. Lobbying, or attempts to sway government officials to make decisions beneficial to the lobbying firm, is an important means for businesses to manage their regulatory environment. Lobbying spending has increased by more than 130% since 1998 (Center for Responsive Politics) and many large firms maintain their own government affairs divisions, which retain dozens of lobbyists.

United statesSandeep aroraKelly martinNeeru pahariaGautham vadakkepattFuqua school of businessAmerican marketing associationGeorge mason universityProfessor of business administrationUniversity of manitobaColorado state universityGeorgetown universityDuke universityDark side of firmDark sideFirm lobbying