Dentsu hires Mark Prince to reorient media buying toward diverse-owned titles
Dentsu International has taken a significant step toward addressing inequities within media buying with the appointment of Mark Prince to introduce opportunities for clients to increase spend with Black and minority-owned companies.
The new emphasis forms part of a commitment by the firm to deliver ‘Economic Empowerment’ by leveling the media buying playing field.
What is meant by Economic Empowerment?
Prince will head up a new team to support minority-owned media companies by helping to create new client benchmarks to reach diverse media audiences.
To achieve this a registry of all minority-owned partners will be created, while media owners will be offered consultancy services and feedback. Prince’s team will also drive fresh content creation and broaden definitions to incorporate all diverse targeted media networks.
HOUSTON, April 26, 2021 /3BL Media/ - DiversityFirstTM will be hosting the 17th Annual National Diversity and Leadership Conference on April 21-22 and April 28-29, 2021. The conference will be held virtually with this year’s theme being “Be a Changemaker”. The four-day conference will honor a number of diverse talent from different industries.
The Top 50 ERG/BRG award honors groups for their extraordinary and unfailing commitment to diversity and inclusion in the workplace and surrounding communities. The role of Employee Resource Groups and Business Resource Groups in today’s corporate world is becoming more prominent. Organizations are using them to ignite meaningful business conversations and charge leadership with utilizing their resources. ERGs and BRGs, through their efforts in skill and innovation, develop genuine talent pools that mirror the business, as well as bringing awareness to existing barriers and actively creating solutions for positive change.
Women of Color - The Investment Opportunity of this Century
by Catherine Berman, CEO and Co-founder of CNote
Many of us have come to realize that racial equity requires much more than intentional conversations and thoughtful grants. These are important efforts and should not be discounted, but they are not panaceas. There is a
moral imperative to address the disparities experienced by Black and Brown men and especially women in the US with action and systems change.
I want to suggest a new tool for your toolkit – and one that does not start from the place of “helping them.” It starts from a place of providing equitable access to the resources women of color need to create economic opportunity for themselves and their communities from within. It starts from “what the hell were we thinking all these years?”
CONTENT: Press Release
April 23, 2021 /3BL Media/ - MENTOR and American Student Assistance (ASA), a national nonprofit that fosters education and career pathways, launched a comprehensive workforce development campaign to create more diverse and equitable workplaces for our nation’s young people. Focused on promoting mentoring in the workplace, the Workplace Equity Campaign provides resources to employers who commit to taking a relationship-centered approach to professional development and hiring.
Research finds between 50 to 70 percent of jobs coming through personal connections and it is critical that students build social capital at an early age. Mentors play a key role in addressing the inequities experienced by young people who face an opportunity gap by helping them leverage their strengths and abilities in the workplace.