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M&S faces backlash over plan to release 30m honeybees Phoebe Weston An attempt by Marks & Spencer to “do good for the environment” by releasing 30 million honeybees into the British countryside has backfired, with conservationists warning the initiative could damage ecosystems and deprive wild pollinators of valuable food sources. The UK retailer has placed up to 1,000 beehives on 25 farms to produce single-estate honey for customers as part of its five-year Farming with Nature programme. The bees are in cedar beehives, many made in the 1930s, with plenty of nectar nearby, according to a company blog. But the announcement has been met with dismay by some bee experts and conservationists. “Such and [sic] opportunity missed M&S, this is greenwashing or beewashing at its most blatant,” tweeted Gill Perkins, chief executive of the Bumblebee Conservation Trust.

United statesEast sussexUnited kingdomRebecca cole alamyDave goulsonGill perkinsMatt shardlowAnne rowberrySteven falkTony phelps alamyBritish beekeepers associationUniversity of sussexMarks spencerBumblebee conservationSelect farmersBumblebee conservation trust