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This article was originally published in the May 2021 issue of Used Car Dealer Magazine. Privacy and data security. If you don t have those issues on your radar, you should. Dealers have always had data privacy and safeguarding responsibilities. Nothing new here. But a change is coming. The basic privacy and data security concepts and requirements we ve grown accustomed to are expanding - actually, transforming - into fundamental and robust consumer privacy rights. Data security is also evolving from a general set of principle-based requirements to more obligations. The Virginia legislature recently enacted a comprehensive consumer data privacy law called the Virginia Consumer Data Protection Act. The VCDPA follows the California Consumer Privacy Act - the nation s first comprehensive consumer data privacy law, which became effective last year. Californians were not content with the CCPA, so in November they passed the Consumer Privacy Rights Act through a ballot initiative. The

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