Women Belong In Kitchen : Burger King Apologises For Tweet Amid Uproar Burger King s United Kingdom division sparked an outcry Monday as critics accused the brand of using a sexist trope as clickbait.
Updated: March 09, 2021 8:12 am IST
Amid outrage on social media, Burger King deleted the tweet and posted an apology.
Highlights
The brand tweeted an apology and then deleted the original tweet
Company s US-based nonprofit arm published full-page ad in New York Times
Burger King opted to take on gender disparity in the restaurant industry with a new culinary scholarship program and a tweet: Women belong in the kitchen. It did not go over well.
Burger King apologises for women belong in the kitchen tweet advertising scholarship for female chefs Mar 09, 2021, 07:47 AM
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Burger King s global chief marketing officer said he is sorry about how a company tweet came across.
The tweet, which read women belong in the kitchen, was a mistake, Burger King said.
Burger King launched a scholarship to help women get into the culinary arts and become head chefs.
Burger King apologized for a tweet stating that women belong in the kitchen on Monday after receiving criticism on social media.
The fast-food chain tweeted the message on International Women s Day as part of its launch of an initiative to help increase the number of women in head-chef roles. But many on Twitter said the company s initial tweet, which was followed in a thread by an explanation of its initiative, was tone deaf. Some told the Burger King UK account to delete th
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