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At a moment when there are increasingly limited ways for artists in this country to make money, a surefire bet is a big-brand ad. In my career I’ve written for many of the companies advertising during the games, including CBA, Woolworths, Optus and McDonald’s – companies I call “blue chip” as they are the only ones with decent TV budgets. Having a song “synced” in a 30-second marquee spot for these guys can be worth more than being the theme song on a hit show, or even being featured in rolling NRL coverage. It makes having your song played in the background for 30 seconds straight after the 400m relay look like peanuts – and can genuinely change an artist’s life.

Jack riverSamantha jadeHolly rankinLeo burnettSinger songwriter jack riverChannel sevenStatus quoFlight facilitie clair de luneJungle giantsபலா நதிசமந்தா ஜேட்ஹோலி ரான்கின்லியோ பர்னெட்பாடகர் பாடலாசிரியர் பலா நதிசேனல் ஏழுநிலை கோ