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Business Scoop » Brands Leverage Covid-19 Lockdown To Market Unhealthy Food, Drinks

Press Release – University of Auckland Companies selling snacks and fast food leveraged Aotearoas first pandemic lockdown to market their unhealthy products to New Zealanders, a University of Auckland study shows. Social media posts from 14 of 20 of the nations biggest food and drink … Companies selling snacks and fast food leveraged Aotearoa’s first pandemic lockdown to market their unhealthy products to New Zealanders, a University of Auckland study shows. Social media posts from 14 of 20 of the nation’s biggest food and drink brands during March, April and May last year referenced the Covid-19 response, according to an analysis just published in the journal

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Brands leverage Covid-19 lockdown to market unhealthy food, drinks

+Undoctored Media release from the University of Auckland Monday 8 March 2021, 08:50 AM 2 minutes to Read Companies selling snacks and fast food leveraged Aotearoa’s first pandemic lockdown to market their unhealthy products to New Zealanders, a University of Auckland study shows. Social media posts from 14 of 20 of the nation’s biggest food and drink brands during March, April and May last year referenced the Covid-19 response, according to an analysis just published in the journal Frontiers in Nutrition. Posts used phrases such as #allinthistogether (Domino s), “Kia kaha [Stand strong]” (McDonald s), and “We know these are challenging times for all of us…” (Lindt). Other posts encouraged overconsumption “Not sure who needs to hear this, but you can order Domino’s more than once today. It’s OK.” (Domino s) or applauded front-line workers while referencing the brand s own product “The world is forever grateful to you for not having a break right

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