VirnetX Hires Chief Operating Officer for Japan Licensing
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ZEPHYR COVE, Nev., Jan. 11, 2021 /PRNewswire/ VirnetX™ Holding Corporation (USNYSE: VHC), an Internet security software and technology company, announced today that it has hired Darl McBride as Chief Operating Officer (COO) for its Japanese subsidiary, VirnetX KK, reporting to VirnetX CEO and President, Kendall Larsen. McBride will further VirnetX s technology licensing efforts in Japan including working with IP Dream, a Japanese based strategic technology distributor and service provider.
Previously, McBride headed up Novell s dramatic growth in Japan by partnering with Masa Son, founder and CEO of Softbank and Kazuya Watanabe (former NEC PC President.) Together, they built a joint venture between Novell and Softbank that turned into a billion-dollar company and Novell s largest profit center outside of the Americas. McBride speaks fluent Japanese and has liv
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In January of 2019, the Academic Freedom Committee of the Middle East Studies Association (MESA) wrote a letter to Benyamin Netanyahu, prime minister of Israel, and several other ministers and officials. In that condemnatory letter, MESA, an organization that has been obsessively and chronically anti-Israel, chastened Israel, with the purpose of the complaint “. . . to urge a halt to the Israeli army and security forces conducting arbitrary arrests at and incursions into Palestinian universities, assaulting students, faculty, and staff and obstructing the education of thousands of students.”
Emotional ads may not help improve consumers memory. Pixabay
Debunking a long thought that an appeal to emotion sparks a call-to-action that motivates viewers to become consumers, a new study suggests that emotionally arousing advertisements may not always help improve consumers’ immediate memory.
The findings, published in the International Journal of Advertising, indicate that an ad’s emotion arousal can have a negative effect on immediate memory but a positive effect on delayed memory but only if the level of emotional arousal elicited by the advertisement is congruent with the ad’s claims.
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Emotional ads may not always help consumer memory: Study
New York: Debunking a long thought that an appeal to emotion sparks a call-to-action that motivates viewers to become consumers, as a new study suggests that emotionally arousing advertisements may not always help improve consumers immediate memory.
The findings, published in the International Journal of Advertising, indicates that an ad s emotional arousal can have a negative effect on immediate memory but a positive effect on delayed memory but only if the level of emotional arousal elicited by the ad is congruent with the ad s claims. Emotionally arousing appeals have long been used in advertising, but the impact of those appeals on consumers memory has always been a bit unclear, said the researcher, Hayden Noel, Assistant Professor, at the University of Illinois at Urbana-Champaign in the US.