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An army of home improvers and heat pump influencers is needed to help the UK reach its net zero domestic heating targets.
That’s according to new research by the University of Sussex Business School, which suggests ‘enthusiastic’ heat pump users willing to share their experience are vital to complement government incentives and subsidies.
The study draws on the example of Finland where residents have been very active in posting about their experiences on using greener heating measures.
Researchers suggest the Finnish heat pump transition could have been much slower without these influencers.
The academics urge the government to use policy to help develop this community of heat pump enthusiasts to lead the transition to green heating options in the UK.
ICT Ministry s HR training center partners with Sussex, Ajou universities
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