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Unregulated social media sources pose a particular problem in contributing to vaccine hesitancy. Government and social media firms need to take urgent action, according to a new study from the universities of Oxford and Southampton which finds that people who look to social media for information – particularly YouTube – are less willing to be vaccinated against COVID-19. University of Oxford Professor Melinda Mills, University of Southampton Professor Will Jennings and their research team, found that unregulated social media sources poses a particular problem in contributing to vaccine hesitancy. The article, published in the journal Vaccines, warns that social media users can fall prey to an ‘echo chamber’ effect – where tailored recommendations, based on an individual’s ‘watch history’, underline an individual’s concerns and rarely provide alternative or expert views.

United statesUniversity of southampton professorUniversity of oxford professor melinda millsOxford professor melinda millsSouthampton professor will jenningsUnited kingdomConspiracy beliefsSocial media use predictUniversity of southamptonUniversity of oxfordPopulation controlSocial mediaஒன்றுபட்டது மாநிலங்களில்பல்கலைக்கழகம் ஆஃப் சவுத்தாம்ப்டன் ப்ரொஃபெஸர்ஆக்ஸ்ஃபர்ட் ப்ரொஃபெஸர் மெலிண்டா ஆலைகள்ஒன்றுபட்டது கிஂக்டம்