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Associate Professor Tom van Laer says the findings could, for example, offer key insights for health department campaigns related to the COVID-19 vaccine rollout.
“Imagine you have two ad campaigns, both depicting someone getting the vaccine. The first shows someone who was motivated to get the vaccine to protect their family from contracting the virus. The second person is motivated by a financial incentive offered by their employer,” said Associate Professor van Laer.
“Our research suggests that understanding the intrinsic motivation of the first person is more likely to translate to audiences. For example, the Australian Government’s COVID-19 ad released late last year is effective in showing the unintended consequences of visiting family while the main character unknowingly had the virus. Starting with the scene of the mother in ICU is a powerful opening.
ABS insider trader was âsusceptible to blackmailâ
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One of the men at the centre of Australiaâs biggest insider trading heist, Christopher Hill, failed a psychological evaluation for a job at the countryâs digital spy agency because he was deemed too âsusceptible to blackmailâ.
In the months after failing the test, Hill began passing confidential information from his workplace, The Australian Bureau of Statistics, to his university friend, Lukas Kamay.
Kamay used the yet-to-be released government data to place bets in the foreign exchange market, which saw the former National Australia Bank trader turn $10,000 of seed money into $7.8 million, before both men were arrested in May 2014.
Gender pay gap improves as more men take on low-paid work
Feb 25, 2021 – 9.32pm
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Australian women working full-time are paid on average $242.20 a week less than men - a gap that has improved, albeit slowly and mostly due to labour market shifts rather than progress on equality.
Women working full-time earned on average $1562 in a week, while male full-time workers were paid $1804.20, data from the federal government’s Workplace Gender Equality Agency shows.
If you’re an Australian woman working full-time, chances are you will on average earn $242.20 a week less than a man.
Les Hewitt
The pay gap dropped to 13.4 per cent, a decline of 0.6 percentage points over the past six months, according to WGEA’s analysis of the latest average weekly earnings data from the Australian Bureau of Statistics.
The Sure Thing podcast: It was just chaos : The day police cracked an $8 million scam 9news.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 9news.com.au Daily Mail and Mail on Sunday newspapers.
Like a mafia sting, inside the biggest insider trading case
Feb 22, 2021 â 12.01am
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Christopher Hill admits he doesnât like saying the word âbetrayedâ. But thatâs what happened when he agreed to disclose secret data from his employer, the Australian Bureau of Statistics, to his university mate Lukas Kamay.
The pair agreed to use the highly confidential information to place bets on the Australian dollar, keeping their trades small and their profits modest to avoid detection.
Christopher Hill talks for the first time about his role in Australiaâs biggest insider trading heist.Â
Arsineh Houspian
But Hill was betrayed at their first trade, resulting in secret trading accounts, a heist of almost $8 million, a police chase resembling a mafia sting, and Australiaâs biggest insider trading conviction.