South Africans are set to go to the polls on 27 October 2021 for the country’s sixth municipal elections since the advent of democracy in 1994. The right of all adult South Africans to vote was hard won after a long struggle against colonialism and apartheid.
Voting is a cornerstone of democracy: a chance for people to elect their preferred representatives. But, what informs people’s voting decisions? Why do they choose to vote for one party and not another? In short, can we predict who they are likely to vote for in an upcoming national and a local election?
Over the past four years we tracked the factors that influence South African voters’ party choices and more importantly, why they made these choices. We interviewed a nationally representative sample of about 3 400 respondents from October to December, between 2017 and 2020. In total, four waves of data were collected in face-to-face interviews.
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