Netflix is outperforming traditional studios in terms of inclusivity, according to a new study commissioned by the streamer, though there is still significant progress to be made on several fronts. A report by the University of Southern California s Annenberg Inclusion Initiative, released Friday, showed increases in representation for women, Black cast and crew, and women of color in Netflix movies and series over a two-year period. Over the years, we ve seen that to drive real change, we need to approach our work with an inclusion lens, Netflix co-CEO Ted Sarandos said in a statement announcing the study s release. That means asking more questions like: whose voice is missing? Is this portrayal authentic? Who is excluded? This lens directly impacts who is being hired both above and below the line as well as the stories we make for our members.
Netflix gives more representation to neglected classes, says study thenews.com.pk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenews.com.pk Daily Mail and Mail on Sunday newspapers.
Netflix Productions Are More Diverse Than Studio Films, Study Shows
The study, which the streaming giant commissioned, looked at films and TV series from 2018 and 2019.
Ali Wong and Randall Park star in “Always Be My Maybe” on Netflix.Credit.Netflix
Feb. 26, 2021
Fifty-two percent of Netflix films and series in 2018 and 2019 had girls or women in starring roles. And 35.7 percent of all Netflix leads during that span came from underrepresented groups, compared with 28 percent in the top 100 grossing theatrical films.
Those findings were released on Friday by the University of Southern California’s Annenberg Inclusion Initiative, which Netflix commissioned to look at its own U.S.-based scripted original films and series. The study analyzed 126 movies and 180 series released during 2018 and 2019.
[Photos: Greg Gayne/Netflix (Keir Gilchrist); JoJo Whilden/Netflix )Laverne Cox); Lara Solanki/Netflix (Logan Browning)]
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Last month, Netflix released its first-ever inclusion report detailing where the company stands with having a diverse and equitable workplace. Now Netflix is keeping that same energy in analyzing its original TV shows and films.
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Today, Netflix published a study conducted by the University of Southern California Annenberg Inclusion Initiative that breaks down how Netflix’s original content from 2018 and 2019 performed across 22 inclusion indictors.
While the streamer excelled in certain areas and showed growth over the year, it’s evident that there’s still a considerable amount of ground to cover toward parity in front of and behind the camera particularly with more representation from underrepresented racial/ethnic groups.