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How our primal instincts fuel Afterpay’s buy now, pay later juggernaut We’re sorry, this service is currently unavailable. Please try again later. Dismiss Save Normal text size Advertisement To understand how Afterpay and the buy now, pay later phenomenon have attracted tens of millions of devotees in a few years, behavioural scientists are pointing back to humanity’s early days on the African savannah. Humans survived on primal instincts like instant gratification: If you’ve got food now, you eat it now, because it might not be there tomorrow. “It’s there for a reason, but it means that we focus on things that are currently right here right now, [and] discount the things that are in the future more heavily than we otherwise should,” says Brendan Markey-Towler, a former academic who now works at behavioural science startup Behavioural Innovation.

New south walesEdward rosenfeldSteve maddenBrendan markey towlerMarta khomynAnthony eisenUniversity of technology sydneyBilly sungAustralian financialCommonwealth bank backedTechnology sydneyபுதியது தெற்கு வேல்ஸ்எட்வர்ட் ரோஸெந்‌ஃபெல்ட்ஸ்டீவ் மேடன்பிரெண்டன் மார்‌க் கோபுரம்அந்தோணி ேசென்