Newly published research contained in the Special Issue of the
Journal of Marketing features fourteen global author teams focused on the topic of Better Marketing for a Better World. Edited by Rajesh Chandy (London Business School), Gita Johar (Columbia University), Christine Moorman (Duke University), and John Roberts (University of New South Wales), this Special Issue brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.
The Special Issue is built on the thesis that marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. It calls for a renewed focus by marketing scholars on how marketing can contribute to a better world and argues that scholars should examine the impact of marketing on outcomes beyond just what is good for the financial performance of firms. Better Marketing for a Better World emphasizes marketing s role in enhancing the
Chloe Read has worked in education policy for over 15 years, originally in IT support and consulting in the Department of Education, Tasmania. Ms Read joined the NSW Department of Education (DoE) in 2014, working across many executive IT, infrastructure and policy roles. Ms Read job shares the role of Deputy Secretary, Education & Skills Reform with Lisa Alonso Love, and represents the Department on the WRN as well as being an ex officio member of the NSW Skills Board. Ms Read and Ms Alonso Love previously job shared as Chief People Officer and Deputy Secretary, Educational Services in DoE. Ms Read holds an Master of Arts with Honours in Ancient History and Classical Archaeology from the University of Edinburgh, a Masters of Computing from the University of Tasmania and is a member of the Executive Fellows Program at the Australia and New Zealand School of Government (ANZSOG).
All the while Google struck a deal with Rupert Murdoch s News Corp. to feature content on its Google News Showcase that included an ad revenue sharing agreement, despite the tension between the two companies.
The Australian incident, and its reverberations, can be heard across the world as other nations contemplate forcing tech firms to pay for news content. I think the Australia case s main contribution was that it showed how powerful Facebook was and that it could disrupt the flow of news at a country level, especially for a country as large as Australia, Jennifer Grygiel, an assistant professor of communications at Syracuse University, told CNBC.
I Will Not Tax Our Industries ‘Off the Planet’ for Net Zero: Australian PM
Australia to Innovate its Way to Net Zero Instead
Prime Minister Scott Morrison has vowed to protect industry from “punishing” climate change taxes as the government sets a tentative net-zero target of 2050.
Just days away from a global climate summit, to be chaired by U.S. President Joe Biden, Morrison said Australia would chart its “own course” on how to transition to renewable energy, noting that the key was to change the energy mix over the next 30 years.
“The key to meeting our climate change ambitions is commercialisation of low emissions technology,” Morrison told a Business Council of Australia dinner on Monday. “We are not going to meet our climate change targets through punishing taxes. I am not going to tax our industries off the planet.”
E-Mail
IMAGE: The postage-stamp sized chip at the heart of an iPhone 5 has around one billion transistors. view more
Credit: Errol Hunt (FLEET)
New FLEET research confirms the potential for topological materials to substantially reduce the energy consumed by computing.
The collaboration of FLEET researchers from University of Wollongong, Monash University and UNSW have shown in a theoretical study that using topological insulators rather than conventional semiconductors to make transistors could reduce the gate voltage by half, and the energy used by each transistor by a factor of four.
To accomplish this, they had to find a way to overcome the famous Boltzmann s tyranny that puts a lower limit on transistor switching energy.