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Nick Fuller, President of EVERFI International, an education company working with businesses, government and charities to deliver technology-based products and bespoke educational engagement campaigns, explains how marketers can help reduce the inequality faced by disadvantaged young people. Before the pandemic, researchers feared that attempts to narrow the gap between the educational achievements of disadvantaged children and their more privileged peers were starting to stall. Now – several lockdowns later and as we tentatively resume ‘normality’ – that gap looks wider and considerably deeper than it has for a long time. One study, by University College London’s Institute of Education, showed “substantial inequality” between the number of hours of schoolwork that pupils in different social groups were doing during the first lockdown.

United kingdomUniversity college london institute of educationUniversity of liverpoolNick fullerUniversity college londonSutton trustஒன்றுபட்டது கிஂக்டம்பல்கலைக்கழகம் கல்லூரி லண்டன் நிறுவனம் ஆஃப் கல்விபல்கலைக்கழகம் ஆஃப் லிவர்பூல்நிக் ஃபுல்லர்பல்கலைக்கழகம் கல்லூரி லண்டன்சுட்டன் நம்பிக்கை