However, if doing an essential food shop at certain times of day, customers could save on products.
Food items are usually reduced because they are about to go out of date or won t stay fresh.
Damaged goods and products that will soon no longer be sold can also be included in markdowns.
Supermarket reduced aisle: Shoppers could save with discounted items (Image: GETTY)
Supermarket reduced aisle: Food is often reduced when it is about to go out of date (Image: GETTY)
Some retailers will begin adding yellow stickers during the day, with the prices going down periodically.
The price reductions can vary depending on the location of the supermarket and its opening hours.
Iceland has a new range of takeaway inspired burgers - and you could even bag some for free
After being compared to the real deal from McDonald’s, fast food fans are heading to supermarket Iceland to get their hands on the frozen burgers - for almost half the price
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Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Iceland has launched a new range of paninis, kebabs and frozen burgers that can help you recreate that takeaway taste in the comfort of your own home.
Iceland has a new range of Slimming World meals - plus there s a way to get £5 off your next shop
Launching into stores and online, Iceland have unveiled new Slimming World meals - that can be cooked straight from frozen
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Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Iceland has added four new meals to its official Slimming World range - and it s great news for fans of the healthy eating plan.