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How the COVID Pandemic is Affecting U.S. Ski Destinations.
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As ski destinations navigate the pandemic and look to get the most of this challenging ski season, Rove Inc., in collaboration with U.S. Travel Association, has developed a dashboard to monitor the impact of the pandemic on visitation trends at ski resorts across America. A special analysis of visitor movement data in America’s leading ski destinations throughout America reveals a 50% change year-over-year to ski more local since the start of the 2021 ski season.
Analysis of Visitation Trends at Leading Ski Destinations across America
“Rove’s collaboration with the U.S. Travel Association and UberMedia provides aggregated data to understand consumers frequenting America’s ski destinations as the pandemic continues and new government measure are anticipated.”
Provided by Sugar Bowl Resort
Ski California member resorts in California and Nevada continue to adhere to new health and wellness procedures this season to support public safety.
Resorts are also gearing up for the third annual Ski California Safety Day on Saturday, Jan. 23.
Each resort will host its own activities mostly virtual this year to engage with and educate guests on best practices around safety, and the importance of respect and personal responsibility when skiing or riding.
The resorts will be doing educational outreach through the resorts social media channels using hashtags #SkiCalifornia and #SkiSafety, along with sharing the Ski California Mountain Safety Guide and airing Ski California’s full suite of safety videos.
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