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Delivering news with humour makes young adults more likely to remember, share ANI | Updated: Jan 08, 2021 15:04 IST
Washington [US], January 8 (ANI): New research suggests that humour may help keep people informed about politics and other current issues.
A study from the Annenberg School for Communication at the University of Pennsylvania and the School of Communication at Ohio State University found that, when compared to non-humorous news clips, viewers are not only more likely to share humorously presented news but are also more likely to remember the content from these segments. For democracy to work, it is really important for people to engage with news and politics and to be informed about public affairs, said senior author Emily Falk, Professor of Communication, Psychology, and Marketing at Annenberg.
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In the early decades of televised news, Americans turned to the stern faces of newsmen like Walter Cronkite, Tom Brokaw, and Dan Rather as trusted sources for news of the important events in America and around the world, delivered with gravitas and measured voices. The rise of comedy-news programs, helmed by the likes of Jon Stewart, Stephen Colbert, John Oliver, Trevor Noah, and Samantha Bee, raised concerns over the blending of entertainment and news. But could the merging of humor and news actually help inform the public?
In fact, new research suggests that humor may help keep people informed about politics. A study from the Annenberg School for Communication at the University of Pennsylvania and the School of Communication at Ohio State University found that, when compared to non-humorous news clips, viewers are not only more likely to share humorously presented news but are also more likely to remember the content from these segments.