Press Release – Science Media Centre
The government has signalled a major makeover to a screening and support programme for the earliest years of a child’s life.
The Well Child Tamariki Ora health programme provides wellness checkups for families with children from birth to 5 years old, aiming to boost health and development. But a government review has found the initiative is outdated, and fails to meet the needs of children who are Māori, Pacific, living with disabilities, in state care, and those with high needs.
The SMC asked experts to comment on the announcement.
Dr Jin Russell, Developmental Paediatrician, Starship Children’s Hospital and PhD Student, School of Population Health, University of Auckland, comments:
Primary care practice characteristics make little impact on unplanned hospital admissions
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Experts have welcomed the release of a new Australian ad campaign to encourage COVID-19 vaccinations, but say the messaging needs to be improved to better reach the nation s culturally diverse communities.
The Morrison government on Sunday unveiled the new Arm Yourself advertising initiative aimed at encouraging Australians to get vaccinated against COVID-19.
The ad, which is set to be rolled out across a range of channels - including television, radio and online - shows a series of bare arms with band-aids stuck on to signify the individuals have had the jab.
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Associate Professor Holly Seale at UNSW s School of Population Health said that while it was really pleasing to see a new ad campaign, the video was not the campaign she was envisaging .