Details 21 January 2021
Singapore’s national water agency PUB has partnered with Pinkfong, the children’s entertainment brand behind the popular song Baby Shark , to create a dance-along music video titled Turn Off the Tap! . The music video aims to engage young children and reinforce the importance of water conservation, and follows closely behind PUB s recent introduction of its new mascot, Water Sally.
The video features PUB s Water Wally and Water Sally rescuing the Baby Shark’s family home when it was in danger of drying up. The brother-and-sister duo also shares simple water saving tips through a jingle and fun dance moves. The music video is made available on PUB s Facebook and YouTube channels.
December 31 2020, 12:06 pm | BY Kim Shaw | No Comments
Water Wally is a helpful water expert already well-known among Singaporeans. With the introduction of his little sister, Water Sally, PUB and Tribal Worldwide Singapore recognised the need to reach out to the younger generation as they will play a critical role in ensuring the continued success of Singapore’s water story.
As climate change continues to devastate the world, the conversation on sustainability is becoming increasingly salient. PUB thus saw a need to refresh their messages around water conservation with a new character, to engage the younger generation further.
The audience got a first peek at Water Sally when the teaser posts were released in early December and watched as she and her brother Water Wally team up to conserve water whenever they can.