February 19, 2021
Hazel Technologies Inc., a USDA-supported technology company delivering new solutions for fresh produce to extend shelf-life, increase sales, and combat food waste, announced Kellen Stailey Martin has joined the company as vice president of marketing.
Kellen Stailey Martin
With over 15 years of experience in the produce industry, Martin’s expertise ranges from marketing and product development to sales and merchandising. Most recently Martin served as vice president of marketing for Grimmway Farms, leading both marketing and merchandising teams across North America. Prior to Grimmway, Martin held leadership roles in sales and marketing at Sunshine Bouquet, one of the largest cut flower producers in South America.
Hazel Tech® brings on new VP marketing
Hazel Technologies Inc., a USDA-supported technology company delivering solutions for fresh produce to extend shelf-life and combat food waste, announced that Kellen Stailey Martin has joined the company as vice-president, marketing.
With more than 15 years of experience in the produce industry, Martin’s expertise ranges from marketing and product development to sales and merchandising. Most recently Martin served as vice-president of marketing for Grimmway Farms, leading both marketing and merchandising teams across North America. Prior to Grimmway, Martin held leadership roles in sales and marketing at Sunshine Bouquet, a cut flower producer in South America.
Hazel Tech hosts first Stone Fruit Quality Summit
Hazel Technologies, Inc. is launching the first virtual Stone Fruit Quality Summit. A one-hour event held on Friday February 26th, the summit will feature keynote speakers from across the stone fruit industry ahead of the 2021 Northern American stone fruit season.
Speakers will include Angelos Deltsidis, assistant professor of post-harvest physiology at the University of Georgia; Bill Purewal, PureFresh sales owner and sales manager, grower and marketer; and Mario Cervantes, senior business development manager at Hazel Technologies, Inc.
Right: Bill Purewal
Keynote speeches will highlight the latest research on fresh stone fruit post-harvest quality, including maintaining color and firmness in different varieties of stone fruit, preventing shrivel and ensuring quality during long-distance transit. In addition, speakers will discuss technology for stone fruit that has been tested by UC Davis on peaches, plums, nectarines and aprico
December 25, 2020
Hazel Technologies Inc., a USDA-funded technology company delivering new solutions for the fresh produce industry to extend shelf-life, increase sales, and fight food waste, announced a new partnership with Reedley, CA-based Kliewer Farms, a leading grower of California kiwifruit, stone fruit, and table grapes.
The partnership focuses on the use of Hazel for kiwi to ensure post-harvest quality. The technology, whose development has been funded in-part by the USDA, is a small biodegradable sachet, placed in the box during packing, which reduces the sensitivity of kiwifruit to ethylene, resulting in longer shelf life and less food waste. Hazel Tech manufactures sachets for both organic and conventional kiwi, providing growers, shippers, and retailers with compliance flexibility.
Hazel Tech receives USDA funding for potato quality technology
Hazel Technologies Inc. has received new USDA-funding for a packaging technology which protects the quality of potatoes. The technology may also have applications for some types of onions.
The technology, dubbed Hazel Root™, is a packaging insert placed in a bulk box or bin of potatoes or onions during storage following harvest. This prevents the sprouting process from starting prematurely.
Hazel Root™ is a packaging insert that helps prevent the sprouting process from starting prematurely.
According to the USDA, sprouting exceeding 10 percent of the total surface area of the potato qualifies a potato as “damaged” and not only reduces the commercial value of a potato but also contributes to food waste, as the potato is less likely to be consumed. Furthermore, consumers frequently confuse sprouting with decay and throw away produce that has grown sprouts.