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Bangkok Bank Seeks to Bridge More Thai Investments to Indonesia
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Bangkok Bank Boss Says Historic Permata Bank Acquisition Goes beyond Shot-Term Gains
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August 4 2021, 8:53 am | BY Kim Shaw | No Comments
M&C Saatchi Indonesia has won the PermataBank account in a multi-agency pitch that saw five agencies participate. Narrada Communications was the incumbent. The scope of services includes ATL, BTL and Digital.
In 2004, Standard Chartered Bank and PT Astra International Tbk took over PermataBank and started a massive transformation process within the organization. In 2020, PermataBank made history when Bangkok Bank (Bangkok Bank Public Company Limited) acquired it and became the controlling shareholder.
PermataBank is among the top-10 banks in Indonesia, by assets managed, and listed in the Indonesian Stock Exchange. The bank is available in 62 cities across Indonesia, with 294 branches, 4 Mobile Branches, 22 on-stop services for Sharia Banking and a singular Voice ID Caller that serves customers across the country.