Synopsis
The metro market witnessed significant recovery , while rural India, which is performing well after a quick recovery from the pandemic, continued to be buoyant and witnessed double-digit growth during the quarter under review.
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New Delhi: The FMCG industry in India has recorded a value growth of 7.3 per cent in October-December quarter helped by consumption-led recovery during the festive period and increase in sales from traditional as well as organised trade, according to data analytics firm Nielsen. The metro market witnessed significant recovery , while rural India, which is performing well after a quick recovery from the pandemic, continued to be buoyant and witnessed double-digit growth during the quarter under review.
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RB relaunches Colin with the added benefit of germ removal
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Promises 99.9% germ removal alongside delivering impeccable shine.
RB (Reckitt Benckiser), relaunched Colin, Indiaâs leading glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine promise, but also provides its consumers with the added benefit of removing 99.9% germs from multiple surfaces at home.
Hygiene and disinfection have become an essential part of consumersâ daily lives. An extensive consumer research found that âDoes Colin Disinfectâ was one of the most searched sentences on the brand. The research further highlighted that consumers were looking at a trusted brand like Colin to cater to their growing needs for cleaning and germ removal.