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By George Nott2021-05-07T09:08:00+01:00
The newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?
“Very unpleasant and quite intimidating,” is how one Twitter user described the union flag-emblazoned Mornflake porridge oats pack at their local Morrisons this month. Another wondered whether the flag-wrapped own-brand eggs and butter at the supermarket had “always been this…patriotic?”
Others mocked the complainants for being too easily “triggered”. And so began the latest skirmish in the so-called culture war over the use – be it too much or not enough – of the union flag by brands, retailers, the government, citizens and institutions.
The motoring industry showed shoots of recovery in April with dealers posting strong sales despite showrooms being shut for half of the month.
A total of 141,583 new cars were registered in April, an artificial 30-fold increase on the same month a year ago, when dealerships were forced to shutter their businesses.
Showrooms were given the green light to open on 12 April as part of the most recent easing of lockdown rules, increasing demand and bringing registrations up to 12.1 per cent behind where they were in April 2019, with public demand driving the rebound.
Road to recovery: April registrations show signs of pent-up demand and the new car market rebounding, driven by the reopening of showrooms last month
Some 283,964 new cars were sold last month - around 30k more than March 20
The rise was the first month of growth for the new car sector since August
While registrations were up year-on-year, they remain down by over a third when compared to average sales for 2010-2019
Industry bosses said the stats provide optimism ahead of showrooms opening
Dealers will be allowed to welcome back customers from Monday 12 April