Barbie 2021 Fashionistas. (Image supplied by Mattel)
Mattel, Inc. announced that its iconic Barbie brand has been named the 2020 top global toy property of the year by the NPD Group in recognition of its ongoing diversity efforts.
The leading toy brand is continuing its journey to represent global diversity and inclusivity in the fashion doll aisle with a new Fashionista lineup, including a Barbie with vitiligo.
In addition to their Barbie dolls showcasing over 200 careers, Mattel offers a gender-neutral doll, while others come in five body types, 22 skin tones, 76 hairstyles, 94 hair tones and 13 eye colours.
Barbie s ongoing bid to encourage children to be who - and whatever - they want to be has earned them a top award.
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This year s lineup includes Ken in a wheelchair.
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Barbie s 2021 Fashionistas launch is here and the new lineup is one of Mattel s most diverse ever.
There are seven stylish dolls including Ken in a wheelchair, another Ken with afro-textured hightop hair and a Barbie with lighter skin that has vitiligo for the first-time ever.
The latest rollout is reflective of the company s mission to continue its journey of representing global diversity and inclusivity.
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The Barbie brand is pushing forward with its mission to represent global diversity and inclusivity in the fashion doll aisle with new additions to its Fashionista line-up, including Ken in a wheelchair, Ken with rooted hair, and a barbie with lighter skin with vitiligo.
The Barbie Fashionistas line is recognised as the doll brand’s most diverse and inclusive range with more than 175 looks, offering children a variety of skin tones, eye colours, hair colours and textures, as well as body types and fashions to choose from.
The latest additions to the range are reflective of the responsibility that Mattel takes in broadening the fashion doll brand’s diversity by bringing new inclusivity to the Ken doll collection. Barbie was recently named the 2020 top global toy property of the year by the NPD Group, and the number one fashion doll in the UK year to date.
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Having recently been named the 2020 top global toy property of the year and the number one fashion doll in the UK by the NPD Group, Mattel’s Barbie is pushing forward with its mission to represent global diversity and inclusivity further within the fashion doll aisle.
Through new additions to its Fashionistas line-up, the Barbie brand now welcomes its latest inclusivity push with Ken in a wheelchair, Ken with rooted hair, and a Barbie with lighter skin with vitiligo.
The Barbie Fashionistas line is recognised as the doll brand’s most diverse and inclusive range with more than 175 looks, offering children a variety of skin tones, eye colours, hair colours and textures, as well as body types and fashions to choose from. The latest additions to the range are reflective of the responsibility that Mattel takes in broadening the fashion doll brand’s diversity by bringing new inclusivity to the Ken doll collection.
When the Barbie Extra line came out last year, we immediately wished we were a kid again so we could play with the fearless dolls serving
major looks. For kids, these new Barbies are more than just a toy. They’re a reminder that expressing yourself is the cool thing to do and that our differences make us beautiful. And now, Barbie’s 2021 Fashionista line expands on that unifying message with its most diverse dolls yet.
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