The 14th edition of the Indian Premier League (IPL) starts April 9, and the excitement surrounding the T20 tournament is growing. Broadcaster Star Sports has raised ad rates for the IPL by 15-20 per cent this year, compared to last year. Digital and mobile-led products and services have strengthened their presence, with smartphone player Vivo returning as the title sponsor of the tournament. In addition, Dream11, Unacademy, Cred, and Upstox are the official partners of the league. The last three were appointed in the past few months. A look at the past performance of the T20 tournament, sourced from the Broadcast Audience Research Council of India, gives an insight on the expected showing this year.
Star Plus, Colors, and Zee TV continue to dominate on pay platform.
21 Feb, 2021 - 12:32 PM IST | By indiantelevision.com Team
MUMBAI: Sony Sab has replaced Star Utsav for third place in urban market (Saturday 6 February 2021 to Friday 12 February 2021) of Broadcast Audience Research Council of India (BARC) data.
Pay Platform
In week six of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors, Zee TV,Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.
Urban Market
In the urban market, the top ten channels were Star Plus,Colors,Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Dangal,Colors Ristey and Zee Anmol in week six of BARCIndia ratings.
Sony Sab maintains its position on fourth spot in urban market.
13 Feb, 2021 - 02:03 PM IST | By indiantelevision.com Team
MUMBAI: For the second time in a row, Zee Tv has stayed on the third spot on pay platform. Sony Sab has continued to be on the fourth position in urban market and pay platform (Saturday 30 January 2021 to Friday 5 February 2021) of Broadcast Audience Research Council of India (BARC) data.
Pay Platform
In week 5 of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors, Zee TV, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and &TV.
MUMBAI: For the third consecutive week this year, Colors has remained in the top two channels on pay platform (Saturday 16 January 2021 to Friday 22 January 2021) of Broadcast Audience Research Council of India (BARC) data. Pay Platform In week three of BARC India ratings, the top ten channels on pay platform were Star Plus, Colors, Sony Sab, Zee TV, Sony Entertainment
MUMBAI: Sony Sab has replaced Zee TV to grab the third spot on pay platform in week one (Saturday 2 January 2021 to Friday 8 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, for the third consecutive week, has held on to tenth place on pay platform. Pay Platform