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Mamamia jumps on board the subscriber bandwagon
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Womenâs lifestyle website Mamamia is joining a media industry stampede into subscriptions, launching a premium membership program in a bid to boost its revenue without being heavily reliant on advertising.
The womenâs lifestyle website owned by former Cosmo editor Mia Freedman, which is known for podcasts such as
Mamamia Out Loud and
The company found my former magazine editor Mia Freedman is launching its first loyalty program.
Credit:Cybele Malinowski
The membership program, known as MPlus, has launched
Mamamia jumps on board the subscriber bandwagon brisbanetimes.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brisbanetimes.com.au Daily Mail and Mail on Sunday newspapers.
Mamamia introduces paid subscription model for premium podcasts & content
The publisher will launch MPlus tomorrow, pushing the idea that members get “Extra. Closer.”
Its first MPlus offering is the new longform narrative podcast
Extraordinary Stories. The first season,
Magazine Queens, will cover four decades of the rise and fall of Australia’s magazine sector with the inside scoop from the women who led the industry in all its glory.
It will feature five episodes. The first two, out from yesterday, are available for free across all the usual podcast platforms. The remainder of the series, however, will only be available to MPlus members.