In today’s ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S
4Capital’s MightyHive partner with Brazil’s leading digital performance agency, Raccoon Group.
Zynga set to acquire Chartboost
Interactive entertainment leader Zynga have reached a deal to acquire mobile programmatic advertising and monetisation platform Chartboost. The definitive agreement will see Zynga take 100% ownership of the unified advertising platform for USD $250m (£179.9m) in cash.
Alongside a global audience of over 700 million monthly users and more than 90 billion ad auctions a month, Chartboost offer their own DSP, SSP, and SSK. As a combined entity, Zynga and Chartboost “possess all the elements of a complete, next generation platform: high-quality content, direct player relationships, massive reach and full-stack advertising technology that can be applied across Zynga’s game portfolio and Chartboost’s
Top Web Design & Top App Design Companies in May 2021, According to DesignRush
Share Article
DesignRush has released the list of the top-ranked web design and app design companies in May 2021. The ranked companies create high-performance websites and apps that help brands attract, engage and convert their audiences. NEW YORK (PRWEB) May 05, 2021 Based on recent findings, 94% of users form their first impression of a website based on web design alone, while a great UX design can boost website conversion rates up to 400%. Consequently, an increasing number of companies are focusing their efforts on hiring a top web or app design company that will help them design a solution that will convert.
Strategic Lead (Digital/Inbound/Content)
The Creative Store/Full-time/$100,000 to $120,000
Sydney
Are you looking for a Strategist role where you can be data-driven and work closely with your clients?
We have a Strategist role in this Inbound and Brand Marketing focused agency in Sydney. With the option to work remote or a combination of remote and in office out of their CBD coworking space; the role will work directly with clients to understand their goals and then develop inbound focused digital and content marketing strategies that deliver to objectives. This is also a leadership position, you will guide and build teams, monitor performance against KPIs and drive for process improvements, efficacy, and excellence.
2.1.1 Benefits of Marketing Automation
2.2 Marketing Automation Segmentation: An Overview
2.2.1 Marketing Automation Segmentation by Deployment Type
2.2.2 Marketing Automation Segmentation by Channel
2.2.3 Marketing Automation Segmentation by Enterprise Size
2.2.4 Marketing Automation Segmentation by Solution
2.2.5 Marketing Automation Segmentation by Application
3. Global Market Analysis
3.1.1 Global Marketing Automation Market by Value
3.1.2 Global Marketing Automation Market by Deployment Type (Cloud and On-premise)
3.1.3 Global Marketing Automation Market by Channel (Campaign Management, E-mail Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media Marketing and Others)
3.1.4 Global Marketing Automation Market by Enterprise Size (Large Enterprises and Small and Medium Enterprises (SMEs)
3.1.5 Global Marketing Automation Market by Solution [Cloud Management Platform (CMP), Cross Channel Campaign Manageme
DesignRush Announces the Best SEO Companies in April 2021
Share Article
SEO drives 1,000% more traffic than organic social media. DesignRush ranked the top local and global SEO companies that help websites increase their visibility and hit the top spots on Google. NEW YORK (PRWEB) April 20, 2021 SEO drives 1,000% more traffic than organic social media which is one of the primary reasons why businesses are increasing investment in expert SEO services.
DesignRush, a B2B marketplace connecting brands with agencies, ranked the top global and local SEO companies that help websites achieve better rankings, drive organic traffic and generate quality leads.
1. SEO Inc - seoinc.com