Page 4 - பின்னால் மூடப்பட்டது கதவுகள் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The ownership of content and IP has become more important than ever. 03 Jul, 2021 - 08:39 AM IST     |     By Jon Penn     New Delhi: It’s one of the great truths that some of the most significant events in human history have left a lasting legacy of unanticipated and permanent societal change. Last year the global pandemic caused the world to enter a long, dark tunnel from which it is yet to emerge. We don’t know yet what its permanent legacy will be, but in media and entertainment, streaming has catapulted to the forefront as the fastest-growing segment for content consumption. It’s true, the global content viewing revolution had already begun with the birth of global SVOD players like Netflix and Amazon in the last decade, but in 2020 digital transformation was supercharged. In the FICCI-EY report ‘Playing by new rules’ (March 2021), 37 per cent of surveyed Indian consumers said they are more likely to consume their media via OTT after the pandemic. For ho

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