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43 When BSkyB boss Rupert Murdoch slapped £304 million on the table in 1992 and asked the 22 clubs in English football’s First Division to ditch the rest of the pyramid, join him behind a paywall and rebrand as the super, soaraway Premier League, nobody stopped to ask how much Canal+ would be coughing up to broadcast the competition on French TV. This is hardly surprising when you consider the fact the Football League was selling its international rights through a company called World Wide Soccer and somehow managing to lose money. English club football had an audience in Scandinavia but it was a very secondary concern while

United kingdomNew caledoniaBruxelles capitaleCity ofSaudi arabiaPierre maesTelekom srbijaJack genoveseRupert murdochPaolo pescatoreFootball associationNordic entertainment group nent for denmarkChinese communist partyNational hockey league as canadianEuropean unionFirst division