Rolls-Royce Clients Fought Lockdown Boredom by Ordering Bespoke Cars 14 Jan 2021, 18:11 UTC ·
by
2020 was the year when we all got way more intimate with our homes than we would have wanted to. We spent enough time under the same roof to last us a decade, and that forced us to find new ways to keep entertained. 16 photos
For most, that meant Netflix and chill. Others caught up with their reading. Some enjoyed all the extra time they got to spend with their families. We re sure plenty decided to use the situation for little DIY projects around the house. However, a very small minority did something completely different: they ordered a bespoke Rolls-Royce.
The global COVID-19 pandemic has, among things, had its effect on the automotive industry. Car companies have been forced to modify their business models to work with customers who are stuck inside their homes. Even before the lockdowns began, Rolls-Royce had started experimenting with ways to cater to their customers’ needs without having them physically in their showrooms.
Since customers could no longer enter the location to have their cars commissioned, a new way of doing that was created. Now that the new Ghost is out, this new online commissioning process is gaining more traction than ever. What was normally an experience in itself – having to come in to talk with the people from the Bespoke division and seeing and touching the materials yourself – is now becoming a remote process. While that isn’t as exciting or as exclusive, it’s obviously far safer, given the current state of the world and a good way to keep its customers safely engaged.