Bad Bunny’s WWE RAW Appearances Were A Big Hit With Key Hispanic Demo
(Photo Credit: WWE)
During Thursday’s WWE Q1 2021 earnings call, WWE Chief Brand Officer Stephanie McMahon revealed how Bad Bunny helped increase TV viewership with a key demo.
While speaking, Stephanie shared that Bad Bunny’s appearances on
Monday Night RAW showed an increase of 31% in the Hispanic 18-34 demographic. She also revealed that the Grammy-winning rapper’s recent storyline helped WWE’s presence on social media.
“TV viewership continues to remain stable, maintaining a trend that began when we transition out of the Performance Center and invested in the WWE Thunderdome at the end of August,” Stephanie McMahon said. “From that time to the end of this quarter, RAW’s ratings have held steady and SmackDown’s ratings increased 9%.
The Bill Simmons Podcast, WWE Chief Brand Officer Stephanie McMahon came on to talk about the current state of WWE and the future. Simmons had been under the impression that Vince was stuck at home during the pandemic, but Stephanie pointed out that was wrong.
“He wasn’t trapped. He continued to travel every week,” Stephanie noted. “We never stopped producing television. So every week, live, he would fly down to Orlando and produce the shows from the Performance Center. He never stopped. I think he’d go crazy [sitting at home], crazier.”
Simmons asked Stephanie how her father has changed since the ’90s. She talked about her dynamic with her father.
Stephanie McMahon Congratulates WWE Ringside Photographer
(Photo Credit: WWE)
New WWE photographer Heather McLaughlin apparently made history at WrestleMania 37 by becoming the first female to shoot The Grandest Stage of Them All at ringside for the company.
WWE Chief Brand Officer Stephanie McMahon took to Twitter and congratulated McLaughlin this week.
She wrote, “This past weekend Heather McLaughlin made history as the first female to shoot #WrestleMania ringside for @WWE. Proud to have you on our team, Heather!”
McLaughlin, who owns Heather McLaughlin Photography, has done photo shoots with WWE talents for several years now. LinkedIn indicates that she previously worked as a freelance photographer for WWE from 2003-2013. It also indicates that she has worked several WrestleMania events in the past, but as Stephanie noted this may be her first time doing ringside work for the big event.
– WWE Chief Brand Officer Stephanie McMahon recently congratulated ringside WWE photographer Heather McLaughlin on becoming the first woman in history to work as a ringside photographer for WrestleMania at last weekend’s WrestleMania 37. You can view her message commemorating McLaughlin on her milestone below.
Stephanie McMahon tweeted, “This past weekend Heather McLaughlin made history as the first female to shoot #WrestleMania ringside for @WWE. Proud to have you on our team, Heather!”
Stephanie McMahon Issues Letter On WrestleMania 37 Week And New Company Tagline
(Photo Credit: WWE)
WWE Chief Brand Officer Stephanie McMahon issued a letter this morning with the new tagline that the company has been using since fans returned to the crowd for WrestleMania 37 – “Then. Now. Forever. Together.”
Stephanie recalled how she stood on the stage for Night One of WrestleMania 37 as her father, WWE Chairman & CEO Vince McMahon, welcomed the crowd back. The said the crowd erupted and while others had tears in their eyes, this reinforced the meaning behind the new tagline.
Stephanie also noted that WWE secured a record 14 new and returning blue chip partners for WrestleMania, including Snickers as the Presenting Partner and Presenting Partner of the Main Event, plus NBCUniversal, Papa John’s, Cricket Wireless, Old Spice, DraftKings, 2K, Nissin, and Credit One Bank.