This past Thursday, Brand USA, the nation’s destination marketing organization, released a new study that revealed how its marketing initiatives have inspired more international travel to the United S
This past Thursday, Brand USA, the nation’s destination marketing organization, released a new study that revealed how its marketing initiatives have inspired more international travel to the United States and how the increased visitor spending is boosting the economy. Until this week, it was only anecdotal evidence of the program’s benefits, but now it is known empirically that Brand USA is a huge win for America.
The report, conducted by Oxford Economics, shows the impact of Brand USA for fiscal year 2013. Key findings include:
Brand USA Board of Directors approves committee assignments
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