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Pringles launches spicy crisps range Print
Pringles is launching a Sizzl’N range of crisps, featuring three varying levels of heat intensity.
The range consists of Kickin’ Sour Cream (medium), Spicy BBQ (hot), and Cheese & Chilli (Extra Hot) flavours retailing at £2.99.
The brand said the range will amplify some well-known Pringles flavours “with an extra kick of spice that builds with every bite to test snackers’ limits”.
The flavours come as brand insights reveal 59% of millennials aged 18- to 34-years olds prefer very spicy foods, making the new range a “perfect fit for those who can handle the heat”.
Rebecca Worthington, Pringles UK activation brand lead, said
Hot news from Pringles as it brings some spice to lockdown life
Crisp makers introduce three new flavours to its range which are out to get those taste buds sizzling
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With food companies in stiff competition to satisfy our snacking needs during lockdown, the Pringles brand is going all-out to turn up the heat.
Pringles launches three new flavours
They bring a touch of heat to some familiar flavours
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Pringles has launched Sizzl’N, a new range of three flavours with varying levels of heat intensity that challenge people to step up the spice.
With each building in spice, the new flavours include Kickin’ Sour Cream (medium), Spicy BBQ (hot) and Cheese & Chilli (Extra Hot), aiming to satisfy all thrill-seeking foodies who want to push their taste buds to the limit.
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