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27th May 2021
Free-from innovations could help maintain the long-term growth of the frozen food market.
This is according to the British Frozen Food Federation (BFFF), which said its recent industry awards highlighted that companies are increasingly developing high-quality frozen free-from products.
For the second year running, the BFFF Retail Product of the Year went to a free-from product: in 2019, Yorica’s Double Chocolate Cookie 14 Allergen Free Frozen Dessert took the title, and now Crown Foods No Duck Chinese Selection product holds the accolade.
Richard Harrow, BFFF Chief Executive, said: “Although lockdown has undoubtedly given frozen a sales boost, it has also introduced the category to younger consumers who are looking to improve their own health and that of the environment.