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Concerns about the mis-selling of IVF treatment have led to a crackdown on fertility clinic practices. The competition watchdog has created new tough guidelines for clinics and patients, highlighting that some clinics are wrongly offering women a guaranteed baby or claiming to be number one in the UK for success rates . Centres which give the impression their success rates are better than the reality are likely to be in breach of consumer law, according to the Competition and Markets Authority.  Prices can exceed £20,000 for a cycle of IVF.  The competition watchdog has created new tough guidelines for clinics and patients, highlighting that some clinics are wrongly offering women a guaranteed baby or claiming to be number one in the UK for success rates (stock image) 

United kingdomRaj mathurBritish fertility societyAdvertising standards authorityAdvertising codeஒன்றுபட்டது கிஂக்டம்ராஜ் மாதூர்பிரிட்டிஷ் கருவுறுதல் சமூகம்