New Delhi [India], December 21(ANI/BusinessWire India): With a legacy that spans over a hundred years, British Paints is one such brand in the Indian paint industry that can be found in almost all corners of India. As of today, the company has over 51 branch offices with over 12k channel partners. British Paints offers a wide palette of decorative and general industrial paints and coatings, manufactured at dedicated units located in Uttar Pradesh, Jammu & Kashmir, Andhra Pradesh and Assam.
This year, with the ongoing pandemic situation, many industries took a hit from production to supply as well as marketing, but this did not deter the aspirational plans of British Paints. The brand went on aggressively into the market with two new products as well as a brand new campaign communication and film. British Paints has recently launched a range of paint shades under the product names Expa All-rounder and Shingar All-rounder. The speciality of both these products is that they can be ap
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Dulux Group reappoints OMD as its media agency after competitive pitch
December 17, 2020 9:46
OMD has announced its re-appointment as the master media agency for Dulux Group, which includes brands Dulux Paints, British Paints, Woodcare, Cabot’s, Selleys, Yates and B&D Doors.
As a result, OMD will continue with its current remit of media strategy, planning and buying across all channels for Dulux Group.
OMD Australia CEO Aimee Buchanan said the agency is delighted to continue to partner with Dulux Group.
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“DuluxGroup and their iconic brands have been a part of the OMD family for over thirty years. 2020 saw a home improvement boom unlike never before and we are delighted to continue to partner with DuluxGroup at such a crucial time for their business,” she said.
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