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LeoVegas completes Expekt acquisition, relaunches brand in Nordics
20th May 2021
| By Robert Fletcher
Online gaming operator LeoVegas has completed its acquisition of Expekt and set out plans to relaunch the sports betting brand in the Nordics region.
LeoVegas in March agreed a deal to purchase Expekt for €5.0m (£4.3m/$6.1m), in order to strengthen its brand portfolio in the sports betting sector, as well as expand its strategic growth opportunities within this segment.
Upon completing the acquisition, LeoVegas will now relaunch the new-look Expekt brand in markets across the Nordics, beginning with Sweden.
In connection with this, Expekt has been migrated to Rhino, LeoVegas’ proprietary technical platform (PAM). Following the migration of Royal Panda earlier in May, this means that all LeoVegas brands now run on the same technical platform.