The social network favored by young audiences is used by more than 100 million Americans.
Walmart and Oracle are in the process of purchasing TikTok s U.S. operations. On Dec. 7, a federal judge blocked President Donald Trump s attempts to ban TikTok. Both Walmart and Oracle would have a financial stake in the platform.
In late October, TikTok created a channel for Shopify merchants to help them connect with new audiences through the video-sharing app s business functions.
Blake Chandlee, TikTok s vice president of global business solutions, said in a statement that creators and brands have found a creative outlet to connect with audiences through TikTok LIVE.
Walmart to pilot test livestreamed video shopping on TikTok
Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban from the U.S. market unless it sold its U.S. operations to an American company, per a Trump administration executive order a ban that’s now on pause after multiple legal challenges. Walmart’s interest in TikTok, however, has not waned. The retailer, though seemingly an odd fit for a social network, had seen the potential to attract a younger online consumer through video and, in particular, livestreamed video.