By Jerome Smail2021-04-08T09:27:00+01:00
Source: Getty Images
The Real Bread Campaign is seeking to reflect a greater level of diversity as it looks to recruit a new batch of ambassadors.
Run by the food and farming charity Sustain, the campaign champions baking without chemical leavening, processing aids or other additives.
In a recruitment drive for new ambassadors, the Real Bread Campaign is inviting applications from ‘everyone, within and beyond its existing network, who supports the rise of real bread from seed to sandwich’. This includes ‘millers, domestic and professional bakers, educators, communicators and connectors’.
Campaign co-ordinator Chris Young commented that while real bread is enjoyed by people of every age, nationality, colour, sex, sexual orientation, gender identity, ethnic heritage, differing ability, neurological status, religion and economic background, such diversity is not sufficiently reflected in the organisation.
Wholemeal
Each loaf will be judged by industry professionals who will score them based on external appearance, internal structure, aroma and taste. A winner and highly commended loaf will be chosen in each category with the winners placed in the running to take home the ultimate accolade.
The deadline for entries is Monday 3 May. It costs £25+VAT per product entered. To find out more information, and enter the competition, visit our dedicated website.
Need more convincing? Producers of winning and highly commended loaves have boasted higher sales, positive publicity from national and local press, and recognition for their team.
Here are a few testimonials from previous winners:
The UK Food & Drink Shows, which are held at the Birmingham NEC, have been postponed.
Due to take place on 12-16 April 2021, they have been moved to 5-7 July 2021. The exhibition is made up of six shows – Food & Drink Expo, Farm Shop & Deli Show, The Ingredients Show, Foodex, National Convenience Show and The Forecourt Show.
Organised by
British Baker publisher William Reed, they bring together the worlds of food development, grocery, manufacturing, specialist retail, wholesale and foodservice.
Featuring more than 1,000 brands, the shows have been dubbed the “most important event of its type in 2021”.
“The Covid-19 pandemic has tested our business as it has the businesses of our exhibitors and visitors and we’re delighted we have managed to secure new dates in July at the NEC,” said Andrew Reed, Managing Director, Events & Exhibitions for William Reed.