Collective data from the Americas, EMEA, and APAC (including Australia) regions reported a year-over-year (YOY) average revenue increase of 66% for the week ending February 13th with the six-week trailing average increasing 80% (YOY).
The Partnership Growth Index™ represents the continued and global evolution of the Affiliate Marketing Sales Index previously introduced as the first index for the category under the acquired Pepperjam brand.
The regional indexes stand in strong support of the partnership channel and its growing position as a driving force for marketers to achieve omnipresence across their target audiences.
In recent years, marketers have desperately needed an alternative to primary marketing channels like Facebook, Instagram and Google, and it seems the partnership channel is stepping up to the plate. However, as marketers attempt to adapt to ensure front-of-mind awareness and omnipresence across the consumer journey by utilising these channels, they are hamstrung
All Regions Report Increased Year-over-Year Revenue Solidifying Partnership Marketing as a Significant Driver of Performance and Operating Leverage for Brands